Facebook is considered as one of the top most platforms for companies to build and enhance their social media presence. With Facebook pages, business can connect with its consumers, and can share information like new product or service launch. Also they can setup a call to action button to increase their engagement with clients.
Recently Facebook has also recommendations, which allows the consumers to recommend local business on Facebook. The reviews and recommendation on face book is playing crucial role in influencing the buying decision of consumers, hence playing a very important role.